A brand new immersive purchasing expertise is coming to Toronto

Vancouver’s personal SAXX Underwear is formally coming to the east coast. The model’s first immersive, in-store expertise in Toronto is now open within the Hudson’s Bay flagship location. The large area will provide all the model’s goodies, from underwear to socks and every part in between, with some humorous phrases peppered in. Learn on to search out out extra concerning the new set up.

Contained in the SAXX Underwear set up

Positioned at 176 Yonge Avenue–extra particularly, on the fifth ground of the flagship Hudson’s Bay location–the immersive set up affords underwear, attire and socks, and a lot of the choices from the Vancouver-based retailer’s line. The 400-square foot area is even peppered with cheeky sayings, together with “preserve your eye on the ball” printed onto a mirror. The immersive idea expertise contains an academic zone and a deconstructed pair of underwear that helps folks perceive what units the model aside from different underwear manufacturers.

What makes Saxx Underwear completely different, the model says, is the expertise used inside every pair. The material and building embrace cooling expertise, moisture management, four-way stretch and odour management, amongst different considerate inclusions that guarantee most consolation and long-term utilization. Every pair can also be designed with a patented “BallPark Pouch expertise” which, in keeping with the model’s web site, is a 3D, hammock-shaped pouch that makes positive every part stays in place.

The Hudson’s Bay expertise is Saxx Underwear’s first stand-alone purchasing expertise, however the model, which was based in 2006 in Vancouver, already sells its merchandise at a ton of retail giants, from SportCheck to MEC to Mark’s and extra. The merchandise have been even already obtainable at The Bay, however they’re getting jazzed up on the flagship location with the immersive expertise.

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The Saxx Underwear immersive expertise has been open inside Hudson’s Bay for a few week and carries the identical hours because the field retailer.