This GTA firm is making dry January simple with tasty beers

Dry January is changing into more and more common, because the mocktail and sobriety area positive aspects traction within the metropolis, the nation and throughout the globe. Nonetheless, for a very long time, the world of non-alcoholic beer was untouched and, in accordance with Steve Abrams, even laughed at. So, Abrams, alongside his buddies (and fellow beer lovers) Rob Doyle and Mike Cuch, sought to alter that. And, with that dream, Harmon’s Craft Brewing was born.

Rob Doyle, Steve Abrams and Mike Cuch courtesy of Harmon’s Craft Brewing

About Harmon’s Craft Brewing

Abrams, a pioneer within the beer business, introduced the GTA its first natural beer with the inception of the favored brewery Mill Road Natural. However, following its success, his entrepreneurial spirit related him with brewmaster Rob Doyle and his highschool greatest pal Mike Cuch and, collectively, the trio got here up with an thought. A non-alcoholic beer that happy the style buds, giving each single flavour profile a beer can, however with out the alcohol. “We’re simply making an attempt to carry all of the scrumptious craft flavours to this area,” Doyle says. “Traditionally, nonalcoholic beer and the class, basically, has been utterly ignored, blacked out even. We’ve taken our lumps within the first two years that we’ve been round. I’m certain we’ll proceed to take them.”

The concept got here to Abrams in 2019, whereas on trip. “I had stopped consuming for some time simply to wash up. I’ve been within the beer enterprise for a very long time. It was lengthy overdue. However, my spouse despatched me to the liquor retailer to seize some white wine and I went there and there on this wall have been all these craft nonalcoholic beers that you would not get in Canada,” he explains.

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“So, in fact, I’m grabbing certainly one of every and heading again to our Airbnb. And I spent the remainder of the holiday simply making an attempt all these nice flavours and questioning, why can’t we do that in Canada? What’s the large thought? Then I contacted Rob and mentioned you’ve acquired to do that stuff. After which I’m sending him totally different ones. And naturally, he’s deconstructing them. How do they do it? it within the combine, it was a very fascinating course of as we developed.”

After two years of sampling, tasting, perfecting and increasing, the trio got here up with Harmon’s three cornerstone beers (the Lunchbox, the Jack Pine and the Half-Day) that obtain the mission. “We’re large believers in what we do,” Doyle says. “We labored actually onerous to get the place we’re at.” Now, after a interval of perfecting the product, every of the corporate‘s brews presents a beer-like flavour, from the crisp Lunchbox to the citrusy Jack Pine to the Half-Day IPA, satisfying beer connoisseur’s preferences with out the alcohol base. Harmon’s additionally presents a variety of seasonal IPAs for many who select to not eat alcohol past dry January.

However, the trio behind Harmon’s can be conscious that staying true to the beer style means the goal market is, in fact, beer lovers. The candy spot, for them, is individuals who need to delay a day watching soccer, who’s the designated driver however nonetheless need to benefit from the style of beer, or who’ve give up consuming. “If you happen to don’t like beer, you’re not going to love our stuff,” Abrams says. “That’s not who we have been designed for. That is for beer lovers solely.”

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Whereas not out there within the LCBO, Harmon’s craft brews can be found in choose bars and eating places and can be found for delivery on the web site. Circumstances can be present in grocery shops and bottle retailers throughout the town.