This Toronto-based artist directed a brand new Converse marketing campaign
In 2021, Converse collaborated with 80s pop artist Keith Haring on a group. The gathering consisted of sneakers, t-shirts, and a bucket hat. The items featured Haring’s iconic black and white figures with some pops of purple. This 12 months the sneaker model is releasing a second assortment with Haring and a Toronto-based artist, who had the possibility to shoot the marketing campaign video.
Multidisciplinary artist and DJ Sammy Rawal directed the marketing campaign video and shared on his Instagram web page how a lot he loved engaged on the venture.
He writes, “✨Homosexual desires come true✨ was honoured to direct this new marketing campaign for the @converse x @keithharingfoundation collaboration. Keith Haring has at all times been a queer icon and hero to me…to get to do that marketing campaign was a visit. Due to an unimaginable group who helped to make this occur.”
The work of the Toronto artist has been nominated for a number of awards. Rawal’s labored on tasks with artists like Elton John, Cardi B, Alunageorge, and extra. Rawal has additionally labored with manufacturers like Equinox, Lululemon, Reebok, Chanel and SoulCycle. This venture was particular to him due to his ardour for LGBTQIA+ rights.
The sneaker model’s new assortment with Keith Haring can be launched on the twenty ninth of September. The gathering consists of 4 t-shirts, a hoodie, and a backpack.